When you’re running a business and looking for an SEO company to help improve your website’s visibility, it can be overwhelming. Between the potential large range of services available, different pricing models, and guarantees made by dozens of companies – the decision-making process can really be daunting. In order to make sure that you get the most out of your search engine optimization efforts for your business, we want to let you know about our 5-point selection criteria when choosing an SEO company. We consulted with some leading industry professionals on how they decide which SEO vendor is best equipped to handle their client’s needs. Read on as we dive into why these factors are essential when selecting a partner in helping you reach digital marketing success!
- Experience: The most important criterion to look at when selecting an SEO company is their experience in the field. Look for a vendor who has been around for years, and can show you tangible results of successful campaigns they have done in the past. Ask questions about specific strategies they used, any unique challenges they faced along the way, and how those were overcome. Experienced vendors will be able to speak intelligently about the changes needed for your website and industry as a whole.
- Services Offered: When choosing an SEO partner, it’s important to look beyond just on-page optimization or link building services – make sure that they offer additional value-added services such as content marketing, digital PR, and social media optimization. Atlanta SEO Company advised to be sure to inquire on their experience in these varying areas, and ask for samples of successful campaigns that they have run in the past. It’s also important to look at what services are included within a package – some vendors may include certain services such as website audit or competitor analysis free of charge while others might require additional fees.
- Flexibility: Nothing is set in stone when it comes to search engine optimization, so it’s important to find an SEO vendor who understands that and can be flexible with their workflows and strategies. The best SEO partners will know how to create tailor-made campaigns based on your specific industry needs, budget constraints, timeline requirements, and more. Through Atlanta Web Design Company’s experience, they shared that they should also be open to adjusting their strategy should your website or industry see any changes along the way.
- Pricing: It goes without saying that you should always be aware of what services are included in a package and how much it will cost you. When deciding on an SEO partner, make sure to ask for detailed pricing information so that there are no surprises down the line. Get an understanding of exactly what is included in each tier and choose one that best fits your needs – whether that’s basic on-page optimization work or comprehensive digital marketing campaigns.
- Communication: Finally, communication is key when it comes to selecting an SEO company. Look for vendors who have open lines of communication and can keep you updated throughout the process. Ask them questions regarding their strategy, and make sure they are able to explain things in a way that is easy to understand. Also, make sure that they can be flexible with when and how you communicate – some vendors may only offer weekly check-ins while others might do daily updates via phone or email.
These 5 criteria should help guide your decision on the right SEO company for your business. By carefully assessing each vendor’s experience, services offered, flexibility, pricing structure, and communication style – you’ll have an easier time finding the one who will work best for your needs. Good luck in your search!